{"id":1118,"date":"2017-07-13T17:21:42","date_gmt":"2017-07-13T17:21:42","guid":{"rendered":"http:\/\/www.benjaminescalonilla.info\/diseno\/?p=1118"},"modified":"2017-07-13T17:22:32","modified_gmt":"2017-07-13T17:22:32","slug":"editorial-nuevos-talentos","status":"publish","type":"post","link":"https:\/\/www.benjaminescalonilla.info\/diseno\/editorial-nuevos-talentos\/","title":{"rendered":"Editorial Nuevos Talentos"},"content":{"rendered":"<p>La editorial nos contrata una campa\u00f1a SEM para conseguir lectores para su Comit\u00e9 de lectura. Es una editorial que publica lo que sus lectores votan, as\u00ed que los lectores son una pata indispensable de la misma.<\/p>\n<h2 class=\"p1\"><span class=\"s1\">Comunicaci\u00f3n. Creaci\u00f3n del mensaje.<\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">Creaci\u00f3n de un mensaje que comunique y capte al potencial lector, y le inste a participar en el proyecto. El \u00e9xito del anuncio depende de este mensaje.<\/span><\/p>\n<h2 class=\"p1\"><span class=\"s1\">Creaci\u00f3n de la campa\u00f1a y gesti\u00f3n de la misma.<\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">Se crea una campa\u00f1a y se gestionan diferentes variantes de los dos modelos de anuncios que se definieron en el proceso de comunicaci\u00f3n. \u00a0La combinaci\u00f3n de estos, con los diferentes juegos de palabras clave, nos permiten optimizar los lectores realmente interesados y disminuir el CPC (Coste por click).<\/span><\/p>\n<p>&nbsp;<\/p>\n<blockquote><p>El \u00e9xito de la primera campa\u00f1a de SEM, por el n\u00famero de click y sobre todo por el n\u00famero de lectores suscritos, llev\u00f3 a prolongar la campa\u00f1as con ERRES, por parte de la <a href=\"http:\/\/nuevostalentos.com\/\">editorial Nuevos Talentos<\/a>.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>La editorial nos contrata una campa\u00f1a SEM para conseguir lectores para su Comit\u00e9 de lectura. Es una editorial que publica lo que sus lectores votan, as\u00ed que los lectores son una pata indispensable de la misma. Comunicaci\u00f3n. Creaci\u00f3n del mensaje. Creaci\u00f3n de un mensaje que comunique y capte al potencial lector, y le inste a [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1119,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[23,37],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Editorial Nuevos Talentos - ERRES \u00b7 Dise\u00f1o web y comunicaci\u00f3n on line en Madrid<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benjaminescalonilla.info\/diseno\/editorial-nuevos-talentos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Editorial Nuevos Talentos - ERRES \u00b7 Dise\u00f1o web y comunicaci\u00f3n on line en Madrid\" \/>\n<meta property=\"og:description\" content=\"La editorial nos contrata una campa\u00f1a SEM para conseguir lectores para su Comit\u00e9 de lectura. Es una editorial que publica lo que sus lectores votan, as\u00ed que los lectores son una pata indispensable de la misma. Comunicaci\u00f3n. Creaci\u00f3n del mensaje. Creaci\u00f3n de un mensaje que comunique y capte al potencial lector, y le inste a [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.benjaminescalonilla.info\/diseno\/editorial-nuevos-talentos\/\" \/>\n<meta property=\"og:site_name\" content=\"ERRES \u00b7 Dise\u00f1o web y comunicaci\u00f3n on line en Madrid\" \/>\n<meta property=\"article:published_time\" content=\"2017-07-13T17:21:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-07-13T17:22:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.benjaminescalonilla.info\/diseno\/wp-content\/uploads\/2017\/07\/Ed_NuevosTalentos_logo.png\" \/>\n\t<meta property=\"og:image:width\" content=\"477\" \/>\n\t<meta property=\"og:image:height\" content=\"448\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Erres\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Erres\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.benjaminescalonilla.info\/diseno\/editorial-nuevos-talentos\/\",\"url\":\"https:\/\/www.benjaminescalonilla.info\/diseno\/editorial-nuevos-talentos\/\",\"name\":\"Editorial Nuevos Talentos - ERRES \u00b7 Dise\u00f1o web y comunicaci\u00f3n on line en Madrid\",\"isPartOf\":{\"@id\":\"https:\/\/www.benjaminescalonilla.info\/diseno\/#website\"},\"datePublished\":\"2017-07-13T17:21:42+00:00\",\"dateModified\":\"2017-07-13T17:22:32+00:00\",\"author\":{\"@id\":\"https:\/\/www.benjaminescalonilla.info\/diseno\/#\/schema\/person\/b3f1a3b8c442faf46299a28bdcc46fbe\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.benjaminescalonilla.info\/diseno\/editorial-nuevos-talentos\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.benjaminescalonilla.info\/diseno\/editorial-nuevos-talentos\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.benjaminescalonilla.info\/diseno\/editorial-nuevos-talentos\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.benjaminescalonilla.info\/diseno\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Editorial Nuevos Talentos\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.benjaminescalonilla.info\/diseno\/#website\",\"url\":\"https:\/\/www.benjaminescalonilla.info\/diseno\/\",\"name\":\"ERRES \u00b7 Dise\u00f1o web y comunicaci\u00f3n on line en Madrid\",\"description\":\"SEO, web, imagen, v\u00eddeo desde 1999\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.benjaminescalonilla.info\/diseno\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.benjaminescalonilla.info\/diseno\/#\/schema\/person\/b3f1a3b8c442faf46299a28bdcc46fbe\",\"name\":\"Erres\",\"sameAs\":[\"http:\/\/erres.com\"],\"url\":\"https:\/\/www.benjaminescalonilla.info\/diseno\/author\/erres\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Editorial Nuevos Talentos - ERRES \u00b7 Dise\u00f1o web y comunicaci\u00f3n on line en Madrid","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.benjaminescalonilla.info\/diseno\/editorial-nuevos-talentos\/","og_locale":"es_ES","og_type":"article","og_title":"Editorial Nuevos Talentos - ERRES \u00b7 Dise\u00f1o web y comunicaci\u00f3n on line en Madrid","og_description":"La editorial nos contrata una campa\u00f1a SEM para conseguir lectores para su Comit\u00e9 de lectura. 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